In 2020, over 3.6 billion people worldwide were using some form of social media. As a hairstylist, why not use that to your advantage? Here are 3 ways to boost your clientele using social media.
Engage with your Audience
Social media users go to social media to find connections in a social atmosphere. If you not only follow your followers, but you connect with them through comments and likes, this will guarantee a social media relationship between you and your followers. That relationship will gain you more followers because those connections you made will share with their followers how you are an “engaged follower” not just a ghost follower.
Create Content Specifically for your Audience
If you create an audience that you want to market towards, creating content becomes that much easier. Say you want to market towards those who like hair, are a certain age, live in a certain area and are female. Make content that would connect to them personally. Doing this as well as following the trends of social media is so important. Reels, TikToks and stories are just a few of the new social media trends that we should be following. Start this week by creating a few hair reels to post your Instagram.
Plan & Schedule Posts
As well as engaging with your audience, you want to be a present social media user not an absent one. Life gets crazy, but to ensure you are posting regularly, download a scheduling app that will schedule out posts for you, so you can create posts when you have time. Our favorite app to schedule posts is Planoly.
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Laced Hair Extensions is a premium 100% Remy Human Hair Extension brand founded by CEO, Lacy Gadegaard- West. Laced Hair offers Machine Sewn Wefts, Hand Tied Wefts, Tape-in Extensions, Clip-ins, Keratin Bond, I-Tip Extensions as well as hands on education via our Academy Training Courses.
If you are a Licensed Cosmetologist who would like to stand out and advance in your career, the Laced Hair Academy is for you! The Laced Hair Stylist Locator provides easy discoverability for our Laced Hair Certified Stylists across the nation. Our headquarters and Laced Hair Salon are located 30 minutes from Downtown Salt Lake City, Utah with educators located throughout the U.S and Canada.
The Laced Hair Foundation is our nonprofit organization founded by our founder and CEO, Lacy Gadegaard- West. It exists to empower women suffering from hair loss with confidence by providing extensions for its recipients at no charge. Whether you are looking for premium hair extensions or want to further your career by taking our education course, we welcome all our #lacedhairbabes with open arms in our inclusive culture and community. We are proud to have equipped thousands of women with confidence across the globe.
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