In 2020, over 3.6 billion people worldwide were using some form of social media. As a hairstylist, why not use that to your advantage? Here are 3 ways to boost your clientele using social media.
Engage with your Audience
Social media users go to social media to find connections in a social atmosphere. If you not only follow your followers, but you connect with them through comments and likes, this will guarantee a social media relationship between you and your followers. That relationship will gain you more followers because those connections you made will share with their followers how you are an “engaged follower” not just a ghost follower.
Create Content Specifically for your Audience
If you create an audience that you want to market towards, creating content becomes that much easier. Say you want to market towards those who like hair, are a certain age, live in a certain area and are female. Make content that would connect to them personally. Doing this as well as following the trends of social media is so important. Reels, TikToks and stories are just a few of the new social media trends that we should be following. Start this week by creating a few hair reels to post your Instagram.
Plan & Schedule Posts
As well as engaging with your audience, you want to be a present social media user not an absent one. Life gets crazy, but to ensure you are posting regularly, download a scheduling app that will schedule out posts for you, so you can create posts when you have time. Our favorite app to schedule posts is Planoly.
For more information like this, follow us on Instagram @lacedhairextensions.