How to start your own hair extension brand

As a fellow hair extension addict, we’re sure you’ve seen it - there’s a huge wave of salon owners starting their own hair extension brands, with more popping up every day. We’re also willing to bet you’ve probably received a “Hey dear” DM or two (or several hundred) from extension factory bots. 

If you’re wondering how salon owners are managing to filter through those DMs to curate their own hair extension brands, plus satisfying clients, staying on top of salon admin work, marketing, and all the other revolving pieces of salon ownership we know and love, we’re here to let you in on a little secret…

A lot of the small hair extension brands you’re seeing are white labeled programs. We’re here to help break the process down, and offer you a ticket into the world of wefts!

What is a white label hair extension program?

The process of starting a hair extension brand typically looks a little like this: sifting though hundreds of factory options, establishing a relationship, creating custom color formulations, negotiating contracts, designing packaging from scratch, navigating international shipping, waiting on delay after delay with said international shipping, paying tariffs, managing quality control, plus hundreds of small tasks along the way.

With white labeling, you get to completely skip every single cumbersome step, and build your own extension brand complete with colors and methods of your choice with hair quality you already know and trust.

What are the benefits of launching my own hair extension brand?

Let’s start with the bottom line: cold, hard cash. Owning your hair extension brand enables you to increase the retail margin included in each extension service, plus establishes you as a hair extension IT girl! 

Owning a custom curated stock of extensions vastly increases your capabilities in what you’re able to provide clients in terms of personalized services, plus opens you up to generate passive income by providing other stylists and salons in your area with hair extensions!

What types of hair extensions can I white label (hand-tied, tape-ins, keratin, etc.)?

All of the above love! Pick and choose whichever colors and methods your heart (and clients) desires, and we’ll take care of the rest! The sky’s the limit.

Can I customize the packaging with my own logo and brand colors?

Absolutely! We’ll guide you through the process of designing your packaging from start to finish, and ensure you create the brand of your dreams!

Where does the hair come from, and is it ethically sourced?

As always, each and every hair extension option we offer you is ethically sourced 100% virgin Remy double-drawn hair. Lacy, our founder & CEO, has dedicated her career to ensuring that our hair is the highest quality, softest, and healthiest extensions available, sparing no detail. Each strand possesses intact cuticles and is processed without acids.

Our process takes months from start to finish, and we ensure that each individual involved is fairly compensated, meaning you actually get to feel good about repping your extensions!

What does the contract look like?

Here’s where our white label program really stands out - we don’t rope you into a long term contract with quotas to meet and payments looming over your head forever. We want this to work for you.

Order the hair extensions you need when you need them! We’re here to make your career and life better, not stress you out!

What sets your white label program apart from others on the market?

When it comes to the hair extension game, we’ve been doing this quite a while - 16 years to be exact. We’ve established proprietary production methods, have incredibly consistent quality, plus an incredible working relationship with our manufacturers. 

We want you to build your hair extension brand with hair you already trust.

We’re not here to rope you into a predatory contract with deceptive pricing. Our brand stands on its own regardless. Our brand was built by stylists, for stylists, and we’re offering this for one reason and one reason only: we want to help you level up your career and craft!

If you’re ready to take the plunge, we’re here for you every step of the way. It’s your turn love. Get started at buildyourownextensions.com !