In 2020, over 3.6 billion people worldwide were using some form of social media. As a hairstylist, why not use that to your advantage? Here are 3 ways to boost your clientele using social media.
PLAN & SCHEDULE POSTS:
As well as engaging with your audience, you want to be a present social media user not an absent one. Life gets crazy, but to ensure you are posting regularly, download a scheduling app that will schedule out posts for you, so you can create posts when you have time. Our favorite app to schedule posts is Planoly.
CREATE CONTENT SPECIFICALLY FOR YOUR AUDIENCE:
Make content that would connect to them personally. Doing this as well as following the trends of social media is so important. Reels, TikToks and stories are just a few of the new social media trends that we should be following. Start this week by creating a few hair reels to post your Instagram.
ENGAGE WITH YOUR AUDIENCE:
Engaging with your follower is incredibly important. It builds a relationship between you and them. We recommend replying to all comments, posting interactive stories and answering all DMS and question.